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Heat Map Shows Billions Spent on Black Friday Weekend Shopping

Black Friday spending is at an all-time high.

Black Friday spending is at an all-time high. Kena Betancur/VIEWpress/Corbis via Getty Images

This Thanksgiving weekend marked record-breaking sales for the Black Friday-Cyber Monday shopping period. With online sales bigger than ever for the annual event—$7.4 billion to be exact—the e-commerce trend is well-demonstrated by Shopify’s merchants in the marketplace’s heat map.[1][2][3][4]

According to the Canadian company, real-time data shows that the holiday shopping season has become “a global movement,” evolving beyond an American tradition.

SEE ALSO: AirPods Prove Their Popularity Once Again This Holiday Season[5]

The data reflects sales made by more than a million Shopify merchants in over 157 countries from Friday through Monday. With an average cart amount of $82.43, Shopify merchants surpassed $1.5 billion in revenue by Monday morning, which was their entire weekend sales figure in 2018.

With a mixture of independent and direct-to-consumer brands[6], the map shows some interesting stats, including New York as the top selling city, with Vernon and Los Angeles, Calif. right behind. But perhaps most noteworthy is the much-talked about trend of 2019: the rise of mobile orders. According to Shopify, 70% of its merchants’ sales were made on a mobile device, versus 30% on desktop.

Digital sales come as no surprise, with analysts having predicted we’ll be seeing a surge in online purchases during the last month of the year. As we previously reported[7], the holiday shopping period has seen substantial extension time-wise in recent years, with Black Friday and Cyber Monday merely acting as anchor dates for the overall season.

In fact, last month the National Retail Federation[8] announced that “more than half of consumers have already started their holiday shopping and nearly a quarter of purchases have already been made.” With online retail sales due to reach $138 billion in 2019, Shopify’s heat map of merchants appears to make up just a slice of the overall e-commerce pie. The platform’s top sales, largely under the apparel/accessories and health/beauty categories, also reiterate struggling retail chains’ need to adapt their aging business models for modern shoppers.

Heat Map Shows Billions Spent on Black Friday Weekend Shopping


  1. ^ marked record-breaking sales (
  2. ^ Black Friday-Cyber Monday (
  3. ^ Shopify (
  4. ^ heat map. (
  5. ^ AirPods Prove Their Popularity Once Again This Holiday Season (
  6. ^ direct-to-consumer brands (
  7. ^ As we previously reported (
  8. ^ National Retail Federation (

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