Megan Colligan, President, IMAX Entertainment and EVP IMAX Corp,
credits the “thoughtfulness” with which Marvel has built out the
MCU to get to this moment and “deliver audiences the ultimate movie
event.” The Russo brothers shooting with IMAX cameras also
“signaled to fans that this is a way to see the movie” and speaks
to IMAX’s strategy of aligning with filmmakers as “pure partners
right from the start.” Colligan predicts a “lot of jet fuel”
in Endgame’s tank.
Certainly, to what extent frontloading is a factor
on Endgame will be a question going forward in
terms of where it ends up, but it is likely to take on a
water-cooler/must-see element for non-core fans as well as
generating repeat-viewing. All markets are now open save Russia
which bows on Monday. There and elsewhere the May 1 holiday falls
this week, including in China which gets an extended four-day
break. We’ll be keeping an eye on the midweeks as further
thresholds continue to be crossed.
Immediately below is a breakdown on Endgame‘s
international estimates through Sunday as well as a snapshot of the
other pics in play overseas. See below those for earlier updates on
the weekend as it unfolded.
On its way to an $859M launch at No. 1
in 54 markets, Endgame’s international play began
with China’s record-breaking midnights on April 23, which
then funneled into a record-breaking opening day on April 24.
Despite record presales, there
had been early concern that given the Middle Kingdom’s five-day
opening included only one non-school/non-workday the start could
come in only around $250M. But word of mouth off
great online scores pushed it to the biggest opening of all time at
$330.5M (RMB 2.22B). It is already the No. 4 Hollywood film ever
(behind The Fate Of The Furious, Furious
7 and Infinity War) and logged the biggest
single day ever on Saturday.
China IMAX was good for a huge $42.4M
on 609 screens. That beats recent local smash The
Wandering Earth by 66% for an all-time record — and
tops Infinity War’s entire Middle Kingdom run in the
format ($41.2M). Nine of China’s Top 10 cinemas were IMAX with
per-screen averages of $69.5K for the format’s best-ever recorded
IMAX also set opening weekend box office records across 49 other
markets, including France, Germany, Italy, Japan, India, Taiwan,
Mexico, Brazil and Argentina, among others.
Overall, Endgame posted the highest opening
weekend in industry history in 44 markets. With China, that also
includes Australia, Korea, Brazil, Mexico, Argentina, Spain and the
UK. Iron Man, Cap, Thor and the gang further set the highest
industry single-day grosses in 29 markets, including the above.
Thanos was on fire in Latin America where every market logged
the biggest weekend ever. Across the region, the cume was $100M,
topping Infinity War’s record $74M. In Asia-Pacific,
the regional total was $545M to top IW’s record
$340M. Europe/Middle East/Africa brought in $214M for another
regional record, topping Star Wars: The Force
In broken-out highlights, Endgame’s
$53.8M UK launch
replaced Spectre’s claim to the biggest opening ever,
even though James Bond had a 7-day start in the market a few years
back. In India, a staggering $26.7M is the
biggest opening weekend ever for a Western
title. Japan’s $13M is tops for an MCU movie
in that market. In
the Philippines, Endgame is
already the 2nd biggest movie overall ever, just with opening
weekend on the books.
Here are the Top 15 markets through Sunday: China ($330.5M), UK
($53.8M), Korea ($47.4M), Mexico ($33.1M), Australia ($30.8M),
Germany ($26.9M), India ($26.7M), Brazil ($26M), France ($24.2M),
Italy ($19M), Philippines ($17.9M), Thailand ($14.3M), Indonesia
($14.1M), Spain ($13.3M) and Japan ($13M).
MISC UPDATED CUMES
The Curse Of La
Llorona (WB): $7.9M intl weekend (71 markets);
$45.7M intl cume
Dumbo (DIS): $6.4M intl weekend (51
markets); $220.6M intl cume
Wonder Park (PAR): $5.6M intl
weekend (53 markets); $58.1M intl cume
Shazam! (WB): $5.4M intl weekend (80
markets); $215.2M intl cume
Captain Marvel (DIS): $2.1M intl
weekend (45 markets); $696.6M intl cume
Pet Sematary (PAR): $2M intl weekend
(49 markets); $49.7M intl cume
Little (UNI): $700K intl weekend (13
markets); $6.6M intl cume
Breakthrough (FOX): $600K intl
weekend (17 markets); $7.6M intl cume
Us (UNI): $500K intl weekend (48
markets); $76.6M intl cume
How To Train Your Dragon: The Hidden
World (UNI): $400K intl weekend (35 markets);
$356.4M intl cume
2ND SATURDAY UPDATE, writethru after 8:31 AM
post: Disney/Marvel’s Avengers:
Endgame has now
collected $487M worth of infinity stones
at the international box office. That’s through Friday, and does
not include an estimated $82.4M
in China on Saturday which pushes Iron
Man, Cap, Thor and the gang across the $300M mark there. With
domestic’s $156.7M estimate through Friday, the global total
(again, excluding China’s Saturday)
is $643.7M. We are looking at a worldwide
opening over $1.1B, an all-time — and mindboggling — industry
Overseas, the $487M through Friday already breaks the record for
the highest opening weekend internationally ever,
topping The Fate of the Furious‘ $443M (which had
China in the opening suite). The global total through Friday is
also a new benchmark, overtaking the highest worldwide opening
weekend which was previously set by Avengers: Infinity
War ($641M, and no China).
While the industry always expected Endgame‘s to be
a stratospheric launch, last week folks were cautious about
predicting a $1B global opening (the long runtime, China’s lack of
days off during the debut, etc). Given the incredible trajectory
the 22nd MCU pic has been on this weekend — and a lack of down-drag
from the extra runtime coupled with round-the-clock screenings in
many markets — sources now see Endgame reaching
even higher, to a $1.1B worldwide take, and, yes, even nearing
Of that, this reckoning with Thanos is now looking to reach well
into the $800Ms overseas.
In IMAX, and this is only the second movie ever to be entirely
shot with its cameras, Endgame has already
scored the best opening weekend ever with $52.1M through Friday.
IMAX set record opening days in 45 overseas markets, including
Friday openers Mexico, Japan and India, to add to previously
reported record openings in Germany, France, Taiwan, Brazil,
Argentina, Italy and the UAE. The offshore cume, outside China, is
11.9M. In the Middle Kingdom, the IMAX total through Friday is
$28.2M. That surpasses The Wandering Earth‘s six-day
opening weekend of $25.5M and also beats Infinity
War‘s full opening week of $26.9M.
China’s business overall will slow on Sunday which is a workday
(to compensate for next week’s four-day holiday which will likely
further fuel Endgame), but the movie has already set
a record as the fastest to RMB 2B in the market — that includes
local Chinese New Year titles like The Wandering
Earth this year.
Elsewhere, new markets that were added on Friday
include Mexico where the Anthony and Joe
Russo-helmed series finale logged the biggest all-time industry
single day with $12.5M, 35% higher than Infinity
War‘s opening day.
Other milestones accrued on Friday
include Vietnam‘s best single day
ever, India‘s best Western opening (and No. 3
for any movie — notable in a market that is 90% local — plus 56%
bigger than Infinity War)
and Japan logging the top Marvel start
at 70% over IW.
Here are the Top 5 grossers through Friday: China
(217.4M/$300.3M including Saturday), UK ($27M), Korea ($23M/$34.5M
including Saturday), Australia ($19.7M) and Germany ($15.2M).
2ND FRIDAY UPDATE 10:18 AM
PT, writethru: Disney/Marvel’s Avengers:
Endgame continues smashing records at the international
box office, crushing $305M in just its
first two days. Now playing in 46 offshore markets, the 22nd MCU
entry is pacing ahead of Avengers: Infinity
War in each of those and set a new industry single-day
benchmark in the UK on Thursday with
$15.3M. The Anthony and Joe
Russo-directed Endgame has the same bragging
rights in all Latin American markets that opened yesterday,
including Brazil ($7M).
Not included in the international total above is
the China Friday which is coming in at
an estimated $61.9M, that puts the Middle Kingdom tally through
three days at $216.4M. As noted below, this
tramples Infinity War‘s weekend launch last year,
which had a straight three-day FSS bow of about $190M.
Thursday’s Endgame China number was down 40.5%
from Wednesday, an expected drop, with Friday’s estimate up on that
by 31.7%. Saturday will go higher. Also as previously
noted, Endgame is on track to leave the $300M
threshold well in its dust over the five-day Middle Kingdom launch
which nonetheless includes only one non-work/non-school day.
We are in uncharted waters with Endgame, but an
international opening of well over $700M is now in sight. Couple
that with domestic’s likely $300M start and we are ready
to call an unprecedented $1B global opening a strong possibility.
As we reported in our worldwide preview, to make that happen
China and/or the U.S. would need to overperform. China is certainly
doing it with two days of play to go (though we do expect Sunday to
see a steep drop given folks need to work that day). The rest of
international has blown up through Thursday, and will see Mexico
join the team today, plus there’s all that Saturday and Sunday on
deck. We will of course know more as the weekend progresses. In the
meantime, it’s not all about China overseas…
Along with the UK, which came in 86% over Infinity
War, and Brazil (+67%), Thursday launch markets that opened to
the biggest single-day record ever include Panama, Peru, Colombia,
Argentina, Chile, Bolivia, Paraguay, Trinidad, Uruguay, Portugal,
Bosnia/Herzegovina, Czech Republic, Serbia (non-local), Slovakia,
Turkey and Ukraine.
In Europe, new hubs that saw the No. 2 biggest all-time opening
day include Croatia and Hungary. Israel, Poland and Slovenia scored
the top superhero bow ever.
In holdovers, Australia, New Zealand, Hong Kong, Philippines and
Thailand gave Endgame the 2nd best industry
single day on Thursday, after posting the highest all-time industry
single day on Wednesday. Australia and New Zealand, which had Anzac
Day, dipped by just 3% and 1%, respectively. Also yesterday, Taiwan
and Malaysia posted the best all-time industry Thursday.
For IMAX (the film is only the second ever fully shot with its
cameras), there have been opening day records in 38 markets
including China, France, Germany, Taiwan, Brazil and Argentina. The
global total through Thursday in the format is $33M. In
China, Endgame made $21M over the first two days
which tops the 3-day opening weekend record held
by Infinity War ($20.3M).
The Top 10 overall international markets through Thursday are
China ($154.5M – does not include Friday estimates), UK ($15.3M),
Korea ($14.6M/$22.7M estimate with Friday), Australia ($13.9M),
Italy ($10.4M), Germany ($9.7M), France ($9.6M), Philippines ($7M),
Brazil ($7M) and Indonesia ($5.1M).
More to come tomorrow.
FRIDAY, 1ST UPDATE, 6:45AM PT: While we
wait on Avengers: Endgame’s full Thursday numbers at
the international box office, the Disney/Marvel marvel has today
added another milestone to its gauntlet.
In China, with Friday’s early estimates
included, our band of heroes has crossed the $200M mark, and in so
doing topped the first full weekend of Avengers: Infinity
War. Early figures from local ticketing platform Maoyan
have Endgame already at RMB 1.44B/$214M through
Friday. Infinity War bowed to RMB 1.272B across
a Friday/Saturday/Sunday weekend last year.
Endgame is on track to leave the $300M threshold
in its dust over the five-day Middle Kingdom launch which
nonetheless includes only one non-work/non-school day. That’s
something that had given our experts pause coming into the session,
but strong word of mouth is fueling a great start beginning with
the record-breaking Wednesday earlier this week.
Yesterday’s dip from Day 1 was a little more than 40% which was to
be expected, while today should be up from Thursday by about 30%.
We’ll update these unofficial local figures in just a little bit,
and have more from around the world.
UPDATE, writethru: Along with
its record-breaking first day in China,
Disney/Marvel’s Avengers: Endgame is crushing
into the all-time books with a
cumulative $169M through Wednesday at
the international box office. That one-day gross includes the
$107.5M start in the Middle Kingdom yesterday as well as debuts in
24 other material markets. Each of the openings on Wednesday was
bigger than Avengers: Infinity War,
putting Endgame, from directors Anthony and Joe
Russo, ahead of the previous installment in all markets.
In China, the running cume estimate
through Thursday (ie today, and still an early number which is not
fully included in the total above), is $153M (RMB 1.03B). This
reflects a $45.5M Thursday which is a roughly 42% drop from
Wednesday (sans midnights). That’s an expected dip given the
hyper-anticipation for opening day. The full weekend, which is a
5-day frame that includes just one non-workday, is looking towards
the $300M+ zone.
Endgame set a new IMAX opening day benchmark
(including midnights) with RMB 93M ($13.8M) from 608 screens,
surpassing Infinity War by 82%. IMAX repped
about 13% of the Middle Kingdom launch gross, as well as the Top 10
locations and 88 of the 100 best-performing sites. The 22nd MCU
entry is only the second film in history to be shot entirely with
IMAX cameras. (For more on the China opening, see here.)
The series-ender is poised to be an all-time international
and global record-breakerand we’ll have a clearer picture of just
where it’s headed when more markets come online. Right now, the
international opening estimates are trending well upwards, into the
$700M+ range. Domestic has previews starting tonight local time
while overseas today adds the UK and Brazil with Friday recruiting
Japan and Mexico to the team.
Overall through Wednesday, eight markets have logged the biggest
industry single-day record, including China, Hong Kong, Taiwan,
Thailand, Australia, Philippines and Korea (the latter in terms of
admissions). Among records for opening days are Indonesia,
Malaysia, the Netherlands and a handful more.
In the UK, early indications point to record-setting numbers for
midnights and the rest of the session. Applaudience reports that as
of midday local time today, about 1.2M tickets have been sold for
Turning back to Wednesday numbers, the next best launch after
China was in Koreaat $8.4M, which as well as
being the top all-time industry single day in admissions, is the
best non-holiday opening day ever. (Early estimates today have
Korea adding another $6M.) On Wednesday, Iron Man and the crew came
in 40% higher than Infinity War there. Some
markets had even bigger increases over Infinity
War with Hong Kong up 98%, Germany 95% ahead and France
over by 64%.
The No. 3 opening grosser after China and Korea so far is
Australia with $7M for +17% on IW. ComScore’s
PostTrak locally reports that the film has five out of five stars
in Oz and an 88 Total Positive score from audiences with a 68%
Rounding out the Top 10 Wednesday openers are France ($6M/+64%),
Italy ($5.8M/+66%), Germany ($5.6M/+95%), Philippines ($3.9M/+45%),
Hong Kong ($2.7M/+98%), Taiwan ($2.6M/+50%) and Indonesia
The assembled Avengers also hit the highest
superhero opening day of all time in Austria, Bahrain, Belgium,
Denmark, Egypt, Finland, Germany, Greece, Iceland, Italy, Saudi
Arabia, Netherlands, Norway, Sweden and Switzerland.